Wednesday, September 9, 2015

Stockmann or Brooklynn?

Did you pass by the Stockmann Department Store at Aleksanterinkatu/Mannerheimintie during the last two weeks? Then you might have noticed a major change at the building. Almost everything that used to say Stockmann has been changed to the name "Brooklynn".

During September Stockmann is Brooklyn

Did a company with such a long history and important meaning for Helsinki really change it's name? The answer is no. Stockmann is just running a huge campaign with the Brooklynn theme and even went that far to change the name at their main entrance for that time.

The campaign which features the famous borough of New York City with related fashion, food and events will still continue until the end of September. After that everything will go back to normal and Stockmann will get its old signs back.

No comments:

Post a Comment